by After Interactive
metric based ROI. So when it comes to social media marketing, what should the results actually look like? Below is an email we recently sent to a satisfied client showing the results we delivered to them in a short amount of time.
As promised, here are a few facts to cover how social media has affected your marketing and website results over the last 3 months:
Last 3 months compared to last year:
Visits 1,459.65% increase
Unique Visitors 1,365.00% increase Pageviews 889.90% increase
New Visitor 62.65% increase Returning Visitor 37.35% increase
Visits via Social Referral 8,900.00% increase
458 Fans (we took over when you had about 150)
98% of of Fans are female and located in or around the Metroplex!
Reached over 60,000 people
167 Followers (we took over when you had about 25)
48 Direct Interactions with Posts
Lots of PR and Exposure through groups like: Grapevine COC, City of Grapevine, CEO of Stroller Strides, and many others.
Since you have chosen to educate your audience through social media, your competition is following you as well!
415 Clicks on Ads
148 Actions (Shares, Likes, or Clicks on Ads)
147 Page Likes (Liked your Facebook page)
If each new lead is valued around an average of $72 (varies based on number of visits, etc..), then we have generated a value of $51,264 for your practice in a 3 month period….of which, one month was set up and event promotion…not lead generation.
These numbers speak volumes and we look forward to continue helping you grow your practice!
The results above show what social media based on strategy and measured with metrics can produce. If your company's social media guru isn't producing results growing your business it may be time to show him/her the door.