- Keyphrases - Search engines are programmed to determine what content on a webpage is about. By focusing on keywords and embedding keywords in your company's social media efforts you will make it easier for search engines to determine what your content is about. This means it will be easier for search engines to deliver your content in the search results of your potential customers.
- Shareability - Make your content as helpful as possible to your target audience. By doing this you increase the possibility of your potential customers sharing your content with others. This increases visibility and builds a spider web of links that search engines like to crawl.
- Blogs - Platforms like this are a great opportunity for a few reasons. First, it gives your opportunity to create shareable content. Second, you have the ability to link back to your website which search engines will give increased value to versus the websites of your competitors. Finally, by focusing on keywords your blogs will make it easier for search engines to figure out what and to whom to deliver your content to in search results.
Saturday, December 1, 2012
by After Interactive