Tuesday, January 22, 2013

Insurance Blog Of The Future

As founder of the NTAP group I try to shy away from any self promotion and let this blog be used for our members and other great companies that have information to share. I have spent the last few months working on a new blog for my insurance business and I wanted to share it with you.

Let's be honest insurance is a BORING topic for the general public. I mean really when was the last time you took enjoyment in having a good insurance conversation? I be the answer is NEVER!!!! It's okay I get it. I am weird and find insurance awesome, which is why I do it and I'm good at it.

I created a blog that I hoped would be informative, entertaining, and engaging all at the same time. I think I have been able to accomplish that with the new blog I call Insurance With Sean. Okay I can't take all the credit...Ryan Stewman of www.hardcorecloser.com helped me with the concept, design, and well pretty much everything but HEY that's what he does. He can't sell insurance any more than I can be a marketing guru. That's why I hire him for marketing and he hires me for insurance.


I hope you will take a few minutes and share the site with those that you know. My goal is to have this be a place for people to go to get a good laugh, see top producers, and learn a thing or two about insurance in Texas.

Sean Matheis


Sunday, January 6, 2013

Madison Hildebrand Networks With NTAP

We have grown so much in the past 12 months. Our membership is up over 400% since our inception. I am so thankful for the past 12 months and all those who have so generously supported our events. We have been able to close over 500 referrals and support a number of non-profits with our donations. We had 331 professionals attend the year end event with Madison Hildebrand (Star of the hit tv series Million Dollar Listing LA). Madison wasn't the only celebrity that hit the red carpets with us we also had Tara Harper (star of the hit tv series Most Eligible Dallas), SaraBeth Swagerty (Country Music Star), Detective Gomez (from the hit tv series Cheeters), Ron Corning (WFAA Day Break), Mrs. Texas 2012 Kayla Wharton, Mrs. Texas United Belinda Ramsey, and many more.

We had a number of CEO's top income earners, sales professionals, the best of the best in real estate that DFW has to offer were also there. We are dedicated to brining out the most elite guest list that networking has to offer. You never know who you may just run into at our events so make sure you are at all of them that you can. you can find us at:





Tuesday, January 1, 2013

Measuring Social Media ROI

The goal of a business is to make a profit.  Therefore the strategies, tactics, and tools it uses should be used to help achieve that goal.  The question a good business owner asks is how do you measure the Return On Investment?  The same should be said when it comes to social media marketing.  Many so called "gurus" speak about brand engagement, gamification, and engagement as if they were a snake oil salesman.  However, you're running a business and not a social media frat house.  So how is social media ROI measured?  Below are a few social media metrics to go by:
  1. Website Traffic - Your company's website serves as the online storefront for your business. The quantity and quality of traffic that social media sends to your website is an indicator of sales opportunities being sent to your company.  
  2. Market Reach - The more people that follow your business on social media signifies your business is getting more visibility.  In essence, these are sales potential sales opportunities that need to be cultivated and converted.  
  3. Sales - This is typically the ultimate metric of success for any business using social media. Depending on the type of business you're in, there are a few ways to track sales. Either by asking customers how they heard about you, tracking form fills on your website, or asking your customers when they come into your business how they heard about you, tracking revenue from social media is highly dependent on the type of business you are operating.  
Determining the ROI of any initiative is crucial to determine if a company's dollars are being spent properly.  Social media marketing should be approached the same way to determine if it's actually effective for your company. If you can't measure it, why do it?