Saturday, December 1, 2012

Using Social Media to Boost SEO

by After Interactive

Many potential customers use search engines like Google to find services / products they may need. Therefore it becomes important that your website is optimized for search engines like Google. By focusing your website's content and architecture around keyphrases your customers are looking for, you can ensure your business is as visible as possible online.  In addition, it will also be able to get customers from these search queries.  However, social media can actually be used to boost a company's website searchability. How?

  1. Keyphrases - Search engines are programmed to determine what content on a webpage is about. By focusing on keywords and embedding keywords in your company's social media efforts you will make it easier for search engines to determine what your content is about. This means it will be easier for search engines to deliver your content in the search results of your potential customers.
  2. Shareability - Make your content as helpful as possible to your target audience. By doing this you increase the possibility of your potential customers sharing your content with others. This increases visibility and builds a spider web of links that search engines like to crawl.
  3. Blogs - Platforms like this are a great opportunity for a few reasons.  First, it gives your opportunity to create shareable content.  Second, you have the ability to link back to your website which search engines will give increased value to versus the websites of your competitors. Finally, by focusing on keywords your blogs will make it easier for search engines to figure out what and to whom to deliver your content to in search results. 
By using social media to deliver more search traffic to your website, your business will gain more visibility.  Through more visibility your company will gain new customers which is what it's all about. Isn't it?

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